As a Senior Product Designer at Taxfix, the focus has been on enhancing user experiences for financial solutions. This role involves leading design initiatives, collaborating with cross-functional teams, and ensuring the delivery of user-friendly interfaces. Regular user testing and feedback integration are part of refining designs and improving product functionality.

• Championed the design of intuitive interfaces that simplify novel financial concepts

• Conducted extensive user research (moderated and unmoderated, qualitative and quantitative) to identify pain points and opportunities for enhancing the product

• Worked closely with product managers and data analysts to align design strategies with business goals

• Facilitated design workshops to create innovation, engage stakeholders, and gather valuable insights for iterative improvements.

• Refined design systems to ensure brand consistency and scalability

• Developed high-fidelity mock-ups and style guides to communicate designs to stakeholders

• Championed the hand-off phase to deliver pixel-perfect outcomes while keeping engineers well-informed and able to work independently by writing detailed hand-off documentation tickets in JIRA

• Identified crucial business issues and drove improvements that led to a 10x reduction in the processing time of legal updates

• Continuously contributing to Taxfix' Design System, most recently with data import cards and patterns for displaying auto-filled data

• Contributed to an app redesign initiative that overhauled every single screen in the Taxfix product on mobile and web, using a responsive design system with new principles and engineering documentation, contributed to pattern templates in the design system

• Reporting to the VP of Design at Taxfix

• Onboarding, user flows, user research

• Opt-in experiments

• Quantitative and qualitative surveys

• Top funnel experiments for calculating refunds early on

• Design vision projects

• Mentoring master students of Tomorrow University in the field of sustainable entrepreneurship.

• My role is to sharpen the students' perspective of their target users

• share my expertise on testing product hypotheses with users so they can uncover their user's greatest needs and thereby their ideas' greatest potential.

• Created a pitch deck for a novel way of banking that fetched a 7-figure seed funding 

• Presented in investor pitches together with the founders

• Created product visualizations and card visualizations

• Drafted the early brand identity of UnitPlus, along text styles color scheme and Logo

• Developed wireframes and prototypes to demonstrate product ideas and features to stakeholders

• Created a design system that improved design consistency across all product features and reduced design iteration time by 50%

• Collaborated with developers to ensure product designs are implemented accurately and consistently

• Analyzed user feedback and data to identify areas of improvement and inform product decisions

• Developed interactive animations and visuals that enhanced user engagement and improved user understanding of complex products